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美国整合营销学专业大学排名

发布时间:2016-11-18

  整合营销传播(Integrated Marketing Communication, IMC)是市场营销与企业发展相结合的多市场营销学科,达到多种途径的企业品牌建立与推广。

  美国广告公司协会(American Association of AdvertisingAgencies,4As)给整合营销学下的定义是:“整合营销学是一个营销传播计划概念,要求充分认识用来制定综合计划时所使用的各种带来附加值的传播手段——如普通广告、直接反映广告、销售促进合公共关系——并将之结合,提供具有良好清晰度、连贯性的信息,使传播影响力最大化。”

  美国整合营销学专业大学排名

排名 学校
1 Harvard Business School
2 INSEAD - France
3 The Wharton School, University of Pennsylvania
4 Stanford University Graduate School of Business
5 London Business School
6 IE Business School
7 The Kellogg School of Management, Northwestern University
8 Columbia Business School, Columbia University
9 IMD
10 The University of Chicago Booth School of Business
11 Sloan School of Management, Massachusetts Institute of Technology (MIT)
12 IESE Business School, University of Navarra
13 Indian Institute of Management, Ahmedabad
14 Stern School of Business, New York University (NYU)
15 HEC MBA Program (Paris)
16 Haas School of Business, UC Berkeley
17 ESADE Business School
18 The St.Gallen MBA, University of St.Gallen
19 Indian School of Business
20 Oxford University, Said Business School
21 Yale School of Management, Yale University
22 SDA Bocconi School of Management
23 Indian Institute of Management, Bangalore
24 Judge Business School, University of Cambridge
25 Tuck School of Business at Dartmouth
26 Boston University School of Management
27 Tepper School of Business, Carnegie Mellon University
28 UCLA Anderson School of Management
29 Indian Institute of Management Calcutta
30 University of Michigan, Ross School of Business
31 The Fuqua School of Business, Duke University
32 Desautels Faculty of Management at McGill University
33 University of Virginia Darden School of Business
34 Thunderbird School of Global Management
35 Melbourne Business School, The University of Melbourne
36 S.C. Johnson Graduate School of Management, Cornell University
37 Richard Ivey School of Business, The University of Western Ontario
38 The University of Hong Kong, Faculty of Business and Economics
39 Warwick Business School, University of Warwick
40 Joseph L. Rotman School of Management, University of Toronto
41 S. P. Jain Institute of Management and Research
42 Monash University Faculty of Business and Economics
43 Sauder School of Business, University of British Columbia
43 ESSEC Business School
45 Copenhagen Business School
46 Nanyang Business School, Nanyang Technological University
47 Cass Business School
48 Vlerick Leuven Gent Management School
48 WHU Otto Beisheim School of Management
50 Manchester Business School, The University of Manchester

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