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美国市场营销专业就业方向与薪酬分析

发布时间:2016-09-20

  美国市场营销专业有以下几个热门的就业方向,它们在美国的就业薪酬统计如下:

  ◆ Management analysts 管理分析人员

  管理分析人员就职于不同的行业,包括管理类、科研类以及技术类的咨询公司,电脑系统设计以及相关服务行业,联邦、州以及地方政府机构等。

  管理分析人员:平均年薪:$68,050 薪酬范围:$39,840-$128,330

  ·Management, scientific, and technical consulting services $76,600

  ·Computer systems design and related services 76,130

  ·Federal executive branch 73,800

  ·Management of companies and enterprises 68,660

  ·State government 50,270

  ◆ Marketing and survey researcher 市场调研研究员

  市场调研研究员就职于不同的行业,包括管理类、科研类以及技术类的咨询公司,保险公司,电脑系统设计以及相关服务行业,其他需要市场调研和民意调查的专业性、科研类或技术类服务性行业等。

  市场调研研究员:平均年薪:$58,820 薪酬范围:$32,250-$112,510

  ·Computer systems design and related services $76,220

  ·Management of companies and enterprises 62,680

  ·Other professional, scientific, and technical services 57,520

  ·Management, scientific, and technical consulting services 54,040

  ·Insurance carriers 53,430

  ◆ Sales Representatives, Wholesale and Manufacturing 销售代表

  21%的销售代表销售科技性以及科研型的产品,将近60%是在零售贸易行业工作,其他则会就职于不同的行业,如制造业、信息等。由于产品和服务的多样性,销售代表所在的行业也是非常广泛的。

  技术类与科研类产品销售代表:平均年薪:$64,440 薪酬范围:$33,410- $121,850

  ·Computer systems design and related services $75,240

  ·Wholesale electronic markets and agents and brokers 69,510

  ·Professional and commercial equipment and supplies merchant wholesalers 67,700

  ·Drugs and druggists‘ sundries merchant wholesalers 66,210

  ·Electrical and electronic goods merchant wholesalers 61,000

  非技术类与科研类产品销售代表:平均年薪:$49,610 薪酬范围:$26,030- $101,030

  ·Wholesale electronic markets and agents and brokers $54,900

  ·Professional and commercial equipment and supplies merchant wholesalers 49,730

  ·Machinery, equipment, and supplies merchant wholesalers 48,620

  ·Grocery and related product wholesalers 46,150

  ·Miscellaneous nondurable goods merchant wholesalers 42,530

  ◆ Public Relations Specialists 公关专员

  公关专员主要就职于广告或相关服务性行业,健康护理、社会服务、教育咨询以及政府等。也有些公关专员服务于金融机构、政府代理机构以及信息机构等。

  公关专员:平均年薪:$47,350 薪酬范围:$28,080- $89,220

  ·Management of companies and enterprises $52,940

  ·Business, professional, labor, political, and similar organizations 51,400

  ·Advertising and related services 49,980

  ·Local government 47,550

  ·Colleges, universities, and professional schools 43,330

  ◆ Advertising, Marketing, Promotions, Public Relations, and Sales Managers 广告、市场、推广、公众关系以及销售经理

  广告、市场、推广、公众关系以及销售经理几乎就职于所有的行业。销售经理主要在批发贸易,零售业贸易,制造业,金融业以及保险业工作;市场经理主要在一些专业性、科研性以及技术性服务行业,金融业以及保险业工作;广告与推广经理则主要在批发贸易,专业性、科研性以及技术性服务行业工作;公众关系经理则主要在一些服务性行业工作,包括教育行业、金融保险业以及社会支持部门。

  市场经理:平均年薪:$98,720

  ·Computer systems design and related services $119,540

  ·Management of companies and enterprises 103,070

  ·Management, scientific, and technical consulting services 100,200

  ·Architectural, engineering, and related services 92,480

  ·Depository credit intermediation 91,420

  销售经理:平均年薪:$91,560

  ·Professional and commercial equipment and supplies merchant wholesalers $112,810

  ·Wholesale electronic markets and agents and brokers 107,420

  ·Automobile dealers 101,110

  ·Management of companies and enterprises 98,240

  ·Machinery, equipment, and supplies merchant wholesalers 93,450



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